In this article you will learn how to check SEO positions in Google ranking - where your keyword website appears in search engine results with a free and easy tools.

Key Takeaways

  • Check keyword positions using the Performance report and Queries tab for direct, free insights from Google.
  • Use incognito mode to quickly assess your website’s ranking for target keywords, keeping in mind variations due to location and device.
  • Employ third-party tools like SEMrush, Ahrefs, and Moz Pro for in-depth tracking and competitive analysis.
  • Use the gathered insights to identify strong and weak keywords, optimize content, and adjust your SEO strategy accordingly.

Monitoring your website’s position in Google search results is crucial for understanding your website performance and identifying opportunities for improvement. 

In this article you will learn how to check your website positions using easy and difficult methods.

Remember – search engine optimization ranking can significantly improve your awareness and help you in measuring your keyword rank if it’s done wisely.

3 Ways to Check Your Website Ranking Google Position 

Google Search Console (Medium Difficulty)

Google Search Console provides official data directly from Google and is completely free. I marked this as a medium difficulty because this method of google rank checker requires some SEO knowledge, however it’s free and accessible for anyone.

  1. Sign in to Google Search Console
  2. Navigate to the “Performance” report
  3. Click on “Search results” tab
  4. Look at the “Queries” tab to see what keywords your site ranks for
  5. Check the “Position” column to see your average ranking position for each query
  6. Filter results by date range to track changes over time

Google Search Console shows your average position for keywords and provides data on impressions, clicks, search volumes, and click-through rates. It’s a free tool that allow everyone to check SEO position in Google.

Check Google using Manual Method (Easy Difficulty)

Check Google using Manual Method (Easy Difficulty)

One of the best methods to check SEO positions in Google website ranking is using a manual method that can easy show your search ranking. For a quick check of specific keywords:

  1. Open an incognito/private browser window (to prevent personalized results)
  2. Go to Google.com
  3. Type your target keyword
  4. Look through results to find your website
  5. Note your position in the search results.

Your search engine results page might vary based on location, device, and other factors, so this method gives you only an approximate idea of your ranking which can be not used as a 100% effective seo strategy on the long term. 

Also, if you have hundreds of products or dozens of services, it will be very difficult to track them manually without reviewing ranking reports, key factors, or site performance insights which checker tools might have.

Use SEO Ranking Tools for Keyword Monitoring

There is no better method to check your website keyword position ranking on Google Several third-party tools offer more detailed ranking data:

  • SEMrush: Tracks positions for multiple keywords and provides competitive analysis
  • Ahrefs: Offers comprehensive rank tracking and shows historical data
  • Moz Pro: Provides weekly ranking updates and SERP feature tracking
  • Serpstat: Budget-friendly option with solid rank tracking capabilities
  • SE Ranking: Allows daily rank checks with mobile and desktop differentiation

Which keyword monitoring tool can I recommend? It’s up to you—most of these tools offer free trials and include multiple functionalities (not just rank checkers) with complex features to boost your SEO efforts and improve your website’s search rankings.

However, they might not be ideal for many website owners, as they provide a wealth of information, insights, and various factors (both important and less important) that can be overwhelming.

SEO ranking position - what is that and why you need it in 2025?

SEO ranking position – what is that and why you need it in 2025?

Search engine ranking position refers to where your website appears in search queries pages (SERPs) when users search for specific keywords or phrases. Simply put, it’s your website’s placement in Google’s search results—whether you appear on the first page as one of the top results, or buried on page five where few users venture.

Basically, the main objective is to get ranking of 1 means you’ve achieved the most coveted position in search results, because being first = most clicks.

Why it’s matter?

When you check your Google rankings regularly, you gain valuable insights about your online visibility. Your website’s ranking directly impacts how many potential customers find your business when they use Google to search for products or services. The higher your search position, the more traffic you’ll receive, as most people search results rarely go beyond the first search results page.

For example, in this article I explain how to rank for holiday season which can be an important knowledge for business owners planning to increase their sales during special holiday days like Christmas, Valentine’s day etc. 

In 2025, Google SEO has become more competitive than ever. Businesses that actively work to improve your rankings see significantly better results than those who ignore SEO work. Whether focusing on local ranking for community businesses or global visibility, understanding where your page is ranking helps you make smarter marketing decisions.

What to do once you check your google rankings?

Once you’ve checked your website’s SEO position in Google, it’s time to take strategic action based on the data you’ve gathered. Here’s what you should do next to improve your performance:

Will Google My Business position affect my google’s search results?

The short answer is – yes, it can prevent your SEO position in Google from being first but is that a bad thing? It depends.

While it may not always guarantee the top organic spot, it provides enhanced visibility in local search results, such as the “Local 3-Pack” and Google Maps. This visibility often drives more traffic and conversions than a standard organic results. Whether this is beneficial depends on your business goals and target audience.

It might be a good idea because:

  1. Enhanced Local Visibility: GBP prioritizes local relevance, often appearing in the “Local 3-Pack” and Google Maps.
  2. Impact on Searches: An optimized profile may boost local results but might not guarantee first organic rank.
  3. Optimization Benefits: Regular updates, reviews, and accurate information help maintain strong visibility and engagement.

However, neglecting to maintain or optimize your profile can negatively affect your local SEO performance. Regular updates, customer reviews, and accurate information are key to leveraging GBP effectively.

Conclusion

Your true ranking factors can vary based on location and device, which is why you should monitor site performance across different scenarios. Focusing on organic search optimization provides sustainable traffic without the ongoing costs of paid advertising. When you learn how to check SEO positions in Google, you can track progress and identify which search term brings the most valuable visitors.

Comprehensive SEO strategies include not just ranking monitoring but also analysis of user behavior. Tools that help Google better understand your content, like structured data, can improve how your site appears in top search results. By checking your SEO regularly, you can spot ranking changes early and adapt your strategy accordingly.

In 2025’s digital landscape, your online ranking is a key business metric. Whether you use our Google for Businesses knowledge hub, free ranking tools or invest in premium solutions, the goal remains the same: achieve the highest possible position for keywords that drive business results.