ST Automotive Case Study
Summary
ST Automotive is a car mechanic based in Dublin, providing diesel particulate filter solutions, car maintenance, and advanced car diagnostics.
The main goal of the website was to improve visibility for competitive keywords and appear on Google Maps – increasing website clicks and visits.
Dynamic red and abyssal black combined with off-grid design.
When designing this website, I wanted it to look professional, modern, masculine, and unique—reflecting the brand’s technical expertise.
A vivid red and off-grid design beautifully complements the “Bruno Ace” tech font, creating a striking visual contrast and providing a remarkable browsing experience.
The website includes all the essential pages, and on the contact page, there is a form where visitors can enter their car registration number. This feature makes it easier for the website owners to check the vehicle before commencing any work.
It loads faster than competitors' websites.
When developing this website, I aimed for faster loading times than those of its competitors. All website assets are gzipped, and animations have been optimised to eliminate Total Blocking Time (TBT).
As a result, the First Contentful Paint (FCP) occurs within 2.5 to 3 seconds, even during peak traffic periods.
It brings traffic and clicks. It just works.
Due to the niche market and relatively small competition in Dublin for DPF solutions, the website receives a steady number of daily clicks and business inquiries.
Although most traffic comes from the Direct channel, there is also a significant amount of organic traffic, indicating that the website is gradually achieving its goals.
