Roofing and Maintenance Case Study
Summary
Roofing and Maintenance is a trusted provider of roof repair and general roofing services, including maintenance. With extensive experience in the industry, the company offers a range of solutions tailored for both residential and commercial properties.
The website’s goal was to increase visibility, drive more traffic and clicks, and significantly improve the click-through rate (CTR).
Two opposite colours - one goal.
The color scheme is taken directly from the Roofing and Maintenance logo. A simple yet readable font, “Lato,” provides clarity when reading the website content and offers.
The entire design is a complete redesign of the poorly performing older version, which did not satisfy the owner.
The current version includes all essential service pages, along with Google reviews, a gallery, and a contact page—everything a professional roofer should have today.
Loads within 1 second and beats the competitors.
Every asset on the website loads in milliseconds thanks to an intelligent caching system. There is no blocking time during the load process, and the Largest Contentful Paint (LCP) is recorded between 1.5 and 1.63 seconds.
This efficient performance ensures a smooth browsing experience and contributes positively to the website’s search engine ranking.
Hundreds of clicks generated by effective optimisation.
When I finished developing this website, I focused on increasing traffic by optimising the services section and enhancing the blog.
Over time, these efforts led to significantly higher search engine rankings, resulting in dozens of daily clicks that aligned perfectly with the owner’s vision.
Now, the website enjoys steady traffic throughout the year, with occasional boosts from seasonal keywords (such as “bird nesting”).
Overall, these improvements have successfully achieved the goal of attracting and engaging more visitors.
