POB Roofing Case Study

Summary
A simplicity done at the finest level of effectiveness, in terms of Google ranking, showcasing services for those who require them, wrapped in a masculine, safe feel.
The main goal of Patrick’s website was to provide roofing services to those who need them in the Midlands area, with very easy-to-navigate service tabs and a contact form.
The entire layout is simple and compact, featuring a bold masculine blue color.
Patrick’s website layout features a blue color palette enhanced by various complementary blue hues. This intentional design choice creates a visually appealing and enjoyable browsing experience, seamlessly blending professionalism with modern aesthetics.
The use of circular shapes throughout the design also plays a significant role in the website’s uniqueness. This distinctive element was intentionally incorporated to break away from traditional layouts and introduce a more dynamic, engaging visual flow. The combination of strong colours and rounded design elements not only enhances the site’s visual identity but also makes navigation intuitive and memorable for users.

A fast-loading roofing website optimised for both visitors and search engine algorithms.
Google rates this website’s performance speed between 78 and 85 out of a maximum possible score of 100. On desktop, it scores 97 out of 100. The website loads within 2 seconds, which is a very good result during peak traffic times that might interfere with server connections.
Compared to local competitors, my website for POB Roofing outperforms over 75% of them in terms of loading speed, which is a significant ranking factor.

A highly visible roofing website that attracts daily clicks and converts visitors into real leads.
The POB Roofing website is currently ranking in the top 1 and top 5 positions for County Westmeath and the Midlands.
The website has been submitted to Google and is receiving a significant amount of weekly traffic from the Republic of Ireland and the areas where the services are operating
