New Spider Ink Case Study
Summary
New Spider Ink is a Walkinstown, Dublin–based tattoo studio specialising in professional tattoo art. With passion, commitment and extensive experience, Matt and Darek have built an exceptional studio.
The main goal was to redesign their underperforming website into something fresh, effective and scalable—one that drives organic traffic and is fully optimised for paid Google Ads.
Brutalism meets deathcore
When designing the website, I wanted to incorporate a brutalist vibe with vivid orange accents, bold typography, and strong lines to elevate the browsing experience.
The site features a grid gallery showcasing the artists’ diverse tattoo styles, a skin-toned section highlighting Google reviews, and a compact, minimalist blog section.
It’s a complete overhaul—in a positive way—from the old, confusing Wix CMS that never functioned as an independent website.
A fast-loading artwork showcase
The entire New Spider Ink website consistently renders in under 2 seconds, delivering a seamless, satisfaction-driven experience from the moment a visitor arrives.
By leveraging a global CDN, aggressive image optimisation (responsive WebP formats and lazy loading), critical-path CSS inlining, deferred JavaScript, and Gzip compression, every page—from the homepage gallery and Q&A section to Google reviews and contact forms—appears almost instantly.
This sub-2-second performance not only highlights the studio’s bold tattoo art without delay, but also reduces bounce rates, keeps users engaged longer, and builds immediate trust. Faster load times mean potential clients can effortlessly browse portfolios, read about Matt and Darek’s expertise, and book consultations without ever waiting for content to catch up.
30 Days was enough to rank on the first page
In just 30 days, the newly launched New Spider Ink website soared onto Google’s first page for competitive terms like “cover up tattoo,” and other keyword search terms outpacing long-established Dublin studios with a carefully crafted organic SEO strategy.
Targeted keyword research guided the optimisation of every service page and gallery entry with clear, compelling meta titles and descriptions. High-quality, unique blog posts on aftercare tips and real cover-up case studies boosted topical relevance, while strategic internal linking spread SEO authority throughout the site.
On the technical front, an XML sitemap, structured data for local business and services, and lightning-fast load times ensured flawless crawling and indexing. Meanwhile, consistent NAP citations, a fully optimised Google Business Profile, and geo-targeted landing pages amplified local signals to cement our Dublin dominance.
