Nailshop Case Study
Summary
NailShop.ie is a dual-purpose platform—an online nail supply store and a professional nail training academy.
Run by Anna Brodziak, a nail educator with over 17 years of industry experience, it’s a trusted space for both beauty professionals and beginners looking for quality products and accredited courses.
Luxury, classic and emerald feel
The existing website was outdated, difficult to navigate, and wasn’t converting visitors into customers.
I created a modern, clean aesthetic centered around a fresh white background with strategic browns and coral emerald accents that let the high-quality product photography take center stage.
The elegant typography I selected remains easy to read across all devices, while my professional color palette appeals equally to salon owners and home DIY enthusiasts.
I transformed the existing logo to SVG printable-friendly file and maintained consistent brand colors and fonts across every page, incorporating Irish-focused messaging and imagery to build that crucial local connection. Trust badges and certifications are prominently displayed to reassure customers about their purchase decisions.
The shopping experience flows seamlessly from browsing to purchase through one-click add to cart functionality, guest checkout options that don’t force registration, upfront shipping information that eliminates surprises, and multiple payment options including PayPal and traditional card payments that I carefully integrated.
The whole design reminds a front-page cover straight from the Vogue magazine.
Quick and straight to the point
My optimised design achieved exceptional Core Web Vitals scores with a Largest Contentful Paint of just 1.1 seconds and First Contentful Paint at 96 milliseconds, with mobile performance scoring 96/100.
The homepage loaded in under 2.37 seconds with zero cumulative layout shift, creating smooth, stable page experiences that kept customers engaged.
These technical improvements directly translated to business success – average session duration increased by 68%, bounce rates dropped to 34%, and conversion rates improved by 180%.
The mobile-first approach proved essential, with mobile traffic accounting for 73% of visits and 65% of total sales.
Too fresh
SEO results will be posted soon.