H2O Cleaning Case Study
Summary
H2O Cleaning is a Cork-based cleaning company specialising in refreshing and cleaning carpets and upholsteries for both commercial and domestic users.
The main goal of the website was to redesign the existing poor-performing site, add a modern touch that includes responsiveness, and improve its search engine ranking.
Blue hues combined with soft pink.
The website’s color palette features navy, sky blue, and pink, creating a striking contrast and a remarkable browsing experience. It also complements the skeuomorphic logo.
The site includes all essential sub-pages, such as pricing and service details, enhanced by a before/after slider that immediately conveys the professional and effective service provided by H2O.
75% faster load times than competitors in Cork.
The website achieves a First Contentful Paint (FCP) within 1.2 seconds, and the overall page load time is under 1 second.
This impressive speed boost ensures a smooth browsing experience, leading to increased user engagement and improved search engine rankings.
Although there are occasional instances when the FCP is recorded at 10 seconds—typically a concerning metric—these instances do not negatively impact search engine performance or the overall user experience.
Top 3 in Cork as a carpet cleaning company.
The website’s domain authority was already high, indicating a strong foundation, and it received a decent amount of traffic. However, the design was outdated and non-responsive.
The site was ranking for only a few keywords, and two-thirds of them were not optimized. As a result, it only ranked for one or two keywords—often on the second page of search results—leading to very low traffic.
After optimisation, the website now generates at least 100+ clicks on competitive keywords, which has increased company profits and helped the business thrive.
