Gold Vending Solutions Case Study
Summary
A heavy machine-feel website with a dark and white theme, accented by bright minimal yellow, for a vending supplier and specialist operating in Dublin.
The goal of Golding Vending Solutions website was to redesign the old, ineffective website and transform the brand into a more modern and professional online presence that can significantly boost sales.
A modern elegance met machinery and decided to craft a website.
The layout and design are similar to Dutch style web design. Handcrafted vectors of vending machines, like the Necta Rondo, outline each machine’s features, emphasising detailed craftsmanship.
The pages are wrapped in a black and white color theme with mustard yellow accents, ideally showcasing the company’s statement.
The website is clean, aesthetically pleasing, futuristic and easy to navigate.
It loads incredibly fast, showcasing products or information within milliseconds.
The website’s loading speed scores between 59-62 out of 100 on mobile and 94-95 on desktop according to Google. The website loads within 2 seconds, delivering a professional and fast browsing experience.
Driving traffic from Google and Inquiries through strategic visibility.
The website’s visibility on Google is exceptionally strong, consistently ranking in the top 1, top 3, and top 5 positions for highly competitive vending-related keywords. This dominant search presence drives a steady flow of daily traffic and generates a significant number of inquiries. While the majority of these inquiries are focused on vending machine maintenance, the website also attracts interest in a variety of other services offered by the company.
This broad reach not only boosts brand authority in the vending industry but also contributes to a growing customer base and increased business opportunities.
The website’s strategic keyword optimisation and user-friendly design play a key role in sustaining this high level of online visibility and engagement.
