Feel Good Health and Fitness Case Study
Summary
Feel Good Health and Fitness is a coaching website featuring an online booking form, dedicated to an older audience interested in physical activities, workshops, and cooking courses.
The website’s goal was to attract more traffic primarily through the booking form and increase its visibility in the Cork area.
A lavender and green palette for mature audience.
The color scheme features bright and uplifting hues of purple and green that reflect the energy and positivity associated with health and fitness. These colours create an atmosphere that is both welcoming and inspiring.
The website uses a clear, organised layout that makes it easy to navigate. Important sections, such as services, testimonials, and contact information, are organised so that visitors can quickly find what they need.
Lorna’s website also has a complex yet user-friendly booking form where people can browse available classes and pay online.
On the admin back-end, Lorna can access all important information about the booking user, including their health conditions, in a manner that complies with GDPR.
Lorna's business idea loads within 2 seconds.
All website assets, including images and the booking form, load within 3 seconds. The First Contentful Paint (FCP)—which indicates the initial impression—occurs within 1.98 seconds, providing a seamless browsing experience.
Since the booking form relies on a resource-heavy script, the website may load slightly slower during peak times, but this does not affect rankings or increase the bounce rate.
Dozens of clicks and significant ranking progress.
I managed to rank Lorna’s website in the Top 1, Top 3, Top 5, and Top 7 positions for competitive keywords in the Cork area.
As you can see, the website generates traffic and clicks that align with the owner’s vision and primary goals.
The Organic Search channel has already brought in hundreds of potential customers interested in Lorna’s offerings.
