10mm Spanner Case Study
Summary
A dark-themed, masculine website with light-blue accents was created for a car mechanic in Ashbourne to attract more customers and improve engagement and contact form leads.
Furthermore, the website positioned 10mmspanner as a modern and innovative brand within the automotive industry, enhancing its overall reputation and credibility.
The website prioritises user experience with intuitive navigation, appealing graphics, and clear calls-to-action.
The layout is straightforward and user-friendly, ensuring that visitors can easily navigate through the main sections: Home, Services, and Contact. High-quality images and clear text enhance the overall aesthetic, while the fast loading times and optimised performance ensure a pleasant user experience.
My services ensures that each section is split to address problem-solving for the target audience, and the contrast ratio between the body text and background is well-designed to ensure readability and intent.
The cache system integrates seamlessly, saving the first entry and loading assets in under a millisecond.
The website’s loading speed scores 100 out of 100 on both mobile and desktop according to Google, with the entire page loading within 1 second.
The website loads FCP in just 1.5 seconds, ensuring a smooth, pleasant, and efficient browsing experience. This swift performance not only enhances user satisfaction but also encourages longer visits and greater engagement with the content.
People searching for a “car mechanic in Ashbourne” and needing help with their engine, electrical parts, or related issues can easily find and use the website.
The visibility in Google’s search results is significant and satisfactory for the owner. Most traffic comes from the service keywords that people are searching for, which overwhelmingly increases the chances of getting a lead.
Organic SEO has been effectively implemented on the website, improving its visibility on Google My Business and Google Maps. This enhances local search rankings, making it easier for potential customers to find the business.
An optimised online presence not only attracts more qualified traffic but also fosters trust through customer reviews and direct interactions, ultimately driving engagement and sales.
