Discover site design elements that will improve your business presence and increase sales. Don’t believe me? Okay. Let’s find out!
Every firm in the twenty-first century is nearly required to have a digital presence. An official website is one of these methods for obtaining an online identity. A company’s or organisation’s website serves as its public face. Also, a well-designed website has a significant impact on a company’s online marketing and ability to reach out to potential clients all over the world.
I’ve set up websites for various self-employed, charities and companies, ranging from small businesses to big e-commerce shops. I’ve discovered that most business owners who wind up making a website are unaware of the importance of having a website for their company.
Depending on the quality of your website, a business or organisation’s website might have a positive or negative impact on your business. In recent years, a high percentage of potential clients have conducted online research on companies before deciding to deal with them. It may be challenging for potential clients to consider you if you don’t have a strong web presence, much alone a good website.
I’m not going to get into why you should have a business website in this post; instead, I will look at the essential site design elements that will help you increase your website exposure to attract, convince, and convert potential clients. If you feel that a good website may boost your business while a terrible site design can damage it, then this post is for you. In short, you are not yet in business if your website is not set up for success or if you do not have one.
You must understand the various essential parts of site design when planning your website with your website developer. Content creation, website page layout, and overall graphics design are examples of these elements.
Visual appearance and site design layout:
The site layout and visual appearance are at the top of my list of fundamental aspects to consider for your company site design. I’m using these combined terms to cover a lot of your site’s reactions. They say that first impressions last longer. This adage also applies to WordPress web design. It’s crucial to make an excellent first impression! You should pay particular attention to this if you want your visitor to consider reading the information on your landing page.
On average, it takes a person 50 milliseconds to decide whether or not to stay on a page. This means that your design should be basic, intuitive, familiar, and easy to use. Nobody likes a clogged-up website. Use a lot of whitespaces to give your website’s content some breathing room.
Navigation is one of the most important factor when we are talking about site design elements. As much as you may be thinking of being creative, I advise you to avoid overloading your website with complex hover effects and animations. Navigations are designed to make information on the site more accessible. When I develop a website for a client, I make sure the essential navigations are prioritised in the site header. A call-to-action button with page interlink is implemented within the body. On your footer, don’t forget to include navigation to the inner site’s information.
Make sure your navigation links to the homepage, about us, our services, blogs/news, and contact us all fall on the main header navigation bar. These are the most important pages for potential clients to see. You can place navigations in the body of a site based on your content arrangement, which I’ll discuss later in this post. These enhance the ability of your website to communicate with users. As I previously stated, animations and effects only contribute 5% to the overall engagement.
Last but not least, you don’t want to overlook the footer, do you? Put inner pages of your site and other items in your footer that you think the visitor might be interested in checking out. This makes it easier for users to find content without having to scroll all over the site. If a reader has stayed with you long enough to reach the bottom of your homepage or landing page, they’ll want to go somewhere else or do something else. In the footer, you can include links such as “about us,” “contact us,” “address,” and even a sign-up form for an email newsletter.
Images and colour
The colour and graphics of the website are next on my list. This is quite crucial. Instead of focusing on animations, use a suitable colour scheme and graphics to boost your website interactions. It would be best if you considered your business or brand’s opinions and the demographics of your target audience. A sound colour palette gives your visitors a sense of what they may anticipate from your business. To be honest once you ignore this site design element it will reflects poorly on your business presence. You tend to deliver a more convincing and engaging tone to your visitor to stay on your website if you use colour and images properly.
Typography and content:
Your effort to improve your website is similar to that of an interior designer, who will paint a house and arrange and set the interiors. Now that you’ve nailed down your colour scheme and layout, it’s time to fill in the gaps with information. Is your brand trustworthy? Your site visitors and potential clients want information immediately. Are you Experienced? Are you capable of supplying high-quality goods and services? Given people’s limited attention span and lightning-fast initial impressions, it’s vital to communicate appropriately. The information should be simple to read and understand.
Sift through each phrase: Do you truly require it? Extra words can get in the way and dull your brand’s main selling qualities; therefore, efficiency is vital. To arrange sections and immediately let your viewers know what information you’re giving, use headings and display text. Break up extensive lists into sorted or unordered lists instead of using long, rambling sentences. Just keep it brief and sweet!
Responsiveness – Best site design element?
So, if you’ll excuse me, I always save the best for last. The responsiveness of your website is the last item on our list. It is pretty significant. A responsive site design element helps your site adapts to various screen sizes.
The number of users accessing webpages from mobile phones surpassed desktop to access a few years ago, and the trend shows no signs of slowing down. Google launched a mobile-first index to rank websites as a result of this development. You think Search Engine Optimisation, right? You are correct. A mobile-friendly website is no longer an aesthetic or trendy feature; it is now a need.
Apart from the fact that visitors will have an easier time accessing your site from their mobile phone, it will considerably improve your Google rating. Improved visibility comes with a high Google Search ranking. More prospective clients and conversions are directly proportional to increased visibility.
Finally, now that you have a basic understanding of the pieces required to build a website, it is time to employ a freelance web developer based in Dublin to assist you in the design process. When looking for a developer, make sure to re-evaluate these aspects as essential job requirements. All of the things in this article should be implemented, in my opinion. If you put them into practice, your company will be ready to advance to the next level.