How Many Backlinks Do I Need To Rank My Website?

How many backlinks do I need to rank my website
4:55 pm, Thu, 21 October 21 in SEO

How many backlinks do I need to rank my website? – Very common question asked by many professional business owners. Discover the SEO numbers!

Is the concept of using backlinks to improve your website’s search engine visibility is it still valid today? Do the world’s leading search engines still take this into account since it has become an easy task to buy dozens, hundreds, or even thousands of artificial links? And if they do still pay attention, how many backlinks to rank your site in the search results?

Before we dive into all these questions, let’s make sure we understand what a backlink really is.

Backlinks: What Are The Main Types?

There are two main types of backlink; the Nofollow backlink, and the Dofollow backlink.

In the first case, the person linking gives an explicit command to a search engine to pay no attention to a link. This kind of link won’t help your site’s visibility or ranking at all.

The Dofollow backlink, on the other hand, is exactly what you need and instructs the search engine to follow the link thereby ascribing value to the destination. If Google thinks you are gaming the system by creating your own backlinks or paying for them, then your site will be in trouble and may even be de-indexed completely, making it essentially invisible unless your customers have the exact address of your page. In this case, no links at all would be better than a multitude of sketchy or paid-for Dofollow links.

how many backlinks it will take to get you seen

Backlinks: Where Do I Get Them?

Bearing in mind that the big search engines are trying to promote organic growth, which occurs as a result of the information you provide being useful in some way. But is there any way to speed up the process of gaining traction?

Here are some great ways to get the ball rolling:

• Guest Posts
• Reach out to other website owners in your field and ask if you can write an article with a link back to your site.
• Create Link Friendly Posts
• Embedded video, how-to posts, and listicles are all more likely to garner organic backlinks than regular article-style posts.
• Social Media
• Link back to your website from all of your own social media profiles
• Influencers
• Reach out to influencers in your niche letting them know you have written an article relative to their industry and asking if they would like to comment on it or link to it.
• Create Awesome Content!
• Long, information-rich, high-value articles will be seen. It takes hard work, so you could plan to outsource it, or get cracking on providing good quality information to your audience in long-form posts as soon as you can.
• SEO Tools

If you are a little more SEO savvy, you could use a tool like SEMrush to snoop on your competitors (down below you will find my latest video of how you can research your competitors)  to see where their best links come from and then reach out to these sources directly.

Backlinks: Quantity Vs Quality

I noted earlier that in general, one high-quality backlink, or even no backlink was better than a thousand low-quality links. While that remains true, 2 high-quality backlinks are better than 1. But is there an optimal point? Are 4 better than 2 and if so, does it double the page’s authority, or is there a fall-off in value as you gain more links? Let’s take a look.

First off, it should be noted that just because a backlink is from a high-quality, high-authority website, exclusively targeting these may be more trouble than it’s worth. Trying to get traction from a very large website, let’s say the Nike brand, for example, will be extremely hard, so often your time is better spent on smaller businesses with high-authority sites within your niche.

This will give you the right balance of quality, with ease of acquisition. The speed with which you can build up visibility for your site will be much faster than if you are beating on the door of the biggest players in town.

How Many Links Does It Take To Rank High In Search

Google directly relates the number of referring domains to your website with how high it will rank it and therefore, how close it will be to the top of page 1 in the search results. It calculates this by comparing websites with similar content to each other. It isn’t a question therefore of seeking a fixed number of links, but rather of outperforming the top ranking competitors in your field.

While this may seem like more is always better, the danger is that if you focus too much on quantity, you may end up with any number of sketchy, spammy websites linking to you which you really can’t afford to let happen.

seo consultant dublin 1 galicki digital

As you can see I as a SEO Consultant in Dublin use many different tools to discover new interesting backlinks

Backlinks: How Many To Rank On Page One?

While there can never be a single, ironclad, definitive way to guarantee a number one result, there are some reliable tools to calculate how many backlinks it will take to get you seen.

Some great examples of these include Moz and SEMrush, but there are plenty of others out there and whichever tool you are using, the basic premise will be the same. Enter the keywords you wish to rank for into the tool and you will get an average of the number of links for the top pages. This will be different for each niche and industry and it will not be an exact number, but rather a ballpark figure to aim for.

Some of these tools will also allow you to snoop on the competition to see just how many links have enabled them to top the rankings.

How Many Backlinks To Rank Should I Add (Monthly)?

Now that you have an idea how many links you will need and you have a game plan of how you will get them, should you just go ahead and add in all your links at once?

While it is hard to find hard data on this, the consensus is that while there is no one-size-fits-all in terms of how many new links a website should add each month, there is a very real dislike of ‘spiky’ growth by the Google algorithm. This means that if you have added five links this month, and then you add another 5 links two months later, this will register as a sudden 100% spike in the growth of links to your site. Google may mistake this as paid traffic or spam sites. While 5 links may be nothing for a larger site that already has hundreds of links, it could be damaging to a small site.

The best way to approach this is to add in your links gradually over time. As your site continues to grow it will begin to rank higher, and as it ranks higher it will organically gain more links without any effort on your part. This is exactly the kind of organic growth that search engines love to see.

The Final Verdict

The truth is that Google and other search engines are looking for organic growth and their ranking algorithms work relative to other sites within your industry. There is no simple answer to how many backlinks to rank on the number one spot and it is better to have a long term outlook that if you consistently post high quality content with a steady, organic growth in reputable back-links, you will eventually rank higher in the search engine results.

Now over to you. What methods have worked best for you in your business? Have you had any SEO disasters?

And of course, if you have any questions or need any help with ranking, don’t hesitate to contact us, I’d love to hear from you.

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