Learn 3 local SEO Tactics small businesses in 2022 – outrank your competitors in Google SERP and start generating more website hits.
In the new digital world, local SEO is an essential marketing strategy for small business owners. Google recently released its algorithm update and began favouring websites that are authenticated and authoritative (monitor new algorithms by clicking here). This means that it’s now easier to rank a small business if they have a physical storefront or affiliate program from which they can link directly to their website. Google is also reserving higher rankings for websites that are specifically relevant in their locality. This is called ‘niche SEO’ and it means that your business must tailor its content to the specific needs of people who search for local services or products. Let’s take a look at some of the latest local SEO tactics you should consider in order to improve your small business’s presence on the web:
Local SEO Tactic Number 3: Use VR/360 videos
VR (or 360-degree video) is one of the most innovative local SEO tactics for small businesses around. Nowadays, people are increasingly interested in virtual experiences that can’t be found in traditional media. Video is a great complement to traditional marketing channels like print ads, billboards, and TV commercials. VR lets customers explore your business inside out, giving them a better understanding of what your services are like and how they can benefit from them. VR lets your business stand out from the competition and show customers why they need to do business with you. There is a growing trend to incorporate VR or 360 in your marketing strategy to attract more customers through the use of cutting-edge technology. It has proven to be effective as it combines graphics, audio, and video to offer a completely immersive experience for the customers. In fact, VR/360 marketing is the best strategy to increase brand awareness and boost your business’s search engine rankings.
Local SEO Tactic Number 2: Use Schema Markup
Schema is the markup language that you’ll use to describe the types of information that your website contains. This includes things like the name, address, and phone number of your business. Google’s algorithm now factors in the quality of these details when determining the overall quality of your website. If your business has a physical location, it’s essential to add this information to your website. Google also now factors in the presence of your business’s address in the surrounding area. This is called ‘local SEO Tactic’ and it means that your website must be specific to the geography where people are searching for it. If you own a local business, you can add Google My Business data or other local listings to help bring more customers to your website.
Local SEO Tactic Number 1: Improve User Experience
People don’t want to visit websites that are complicated and confusing to navigate. This means that you need to make sure that there are no typos and that the navigation is simple and straight-forward. This means that the text on your pages should be readable and the images should be large enough to be seen. One of the best of local SEO Tactics for small businesses is when creating your website, you have to make sure that you follow all best practices:
- Ensuring that your website loads quickly, that all of the pages on your website are mobile-friendly, and that your website is secure.
- Make sure that your website is easy to understand and navigate from start to finish.
- You also have to ensure that all pages on your website are mobile-friendly thanks to the responsive web design.
- You have to remember that all of these factors affect how easy it is to navigate your website and what people are able to find on it. This is how you can improve your browsing experience.
- And many other, good site elements – most outlined here.
There are many tactics that you can use to improve your local SEO. The world is moving towards online platforms, and if you want to stay relevant, you have to be present where people are searching for information. Search Engine Marketing is an important aspect of digital marketing that helps you rank higher in specific areas, like your city or neighbourhood. Aggressively implementing these strategies will help you stand out from your competition and attract more customers to your business.