You’ve got a your website idea. Now what? What are the next, important steps to creating a business website, affordable as possible and effective?
Have you ever had a brilliant idea for a website, but not known what to do next? Or have you started building your own website, only to find it’s more challenging than you expected? If so, this blog post will be very helpful. Websites are an essential part of any business. They give your potential customers information about who you are and what you offer. They also make it easy for them to contact you and purchase your products or services. Even if you don’t yet have all the skills required to build a website from scratch, there are some simple steps that will help get you started on the right track.
We split out this article on 3 parts / steps believing that this is the most productive way of going forward with your website idea.
Step:1 – Planning and validation
Before you even start thinking about your website real-version, you need to make sure your website idea is a good one. In other words, you need to do some planning and validation. Planning means assessing the potential of your website idea and finding out if there is likely to be enough demand for your product or service.
You can do this by researching your market, looking at competitors, and asking people what they would like to see in your industry. If you have Facebook business page or Instagram – ask your customers about your products or services by creating a poll (for at least 14 days). Validation is about testing your idea to find out if there is enough interest in your product or service – this might work differentely if you have already established business on social media. The key is you don’t want to spend a lot of time, energy, and money building a website that no one is interested in.
You can validate your website idea in a number of ways, such as:
- Create a landing page to promote your business and product/service – This helps you to test the appeal of your product or service, as well as its pricing and marketing. A landing page can be as simple as a single page on your website with a call-to-action button. Make sure that the message you’re sending is clear and relevant.
- Create a poll or survey – A poll or survey allows you to collect data about your industry and the people who use your services. You can use an online survey tool, like SurveyMonkey, or Google Forms to gather data quickly and easily.
What else would you need once you got your website idea?
Spy Your Competitors And Get Inspired
Spy on your potential competitors. Yes, even if you think that your last step would be involved into spying, a good, researched website idea is a key to thrive in digital marketing. Look at what content is on their website, what sales messages they’re using, and what images they’re using. You’ll notice that every website has its own unique characteristics, which are a combination of its owner’s personality, the business model, and the target customers. All of this is completely different from site-to-site. You can see all this by researching for 1 hour in your competitor’s website. What are the main challenges your competitors are addressing? What are the main benefits that they are promoting? What product categories and subcategories are they in? What sales strategies are they using? By gathering this invaluable and relevant information, you can get an idea of what your competitors are doing and why. This will help you to get inspired and understand what you should do with your website.
Do Some SEO (Or Hire A Specialist)
Search Engine Optimization (SEO) is the way you make your website appealing to search engines like Google and Bing. These are the “spiders” that crawl the internet and rank websites according to their popularity. SEO is a very important factor for the success of your business. That’s why you should hire an SEO specialist to optimize your website. There are some SEO tips that you should follow for getting ranked on top of the list. First, you must choose a keyword that has high competition but low volume.
Feel free to learn more about search engine optimisation, by browsing our SEM knowledge.
Define your website audience
If you don’t what what is your website audience, then you would need to know what their demographics are, what their needs and goals are, and what their online behaviours are so you can effectively communicate with them. This is crucial because every word, phrase, and image on your website should appeal to your target audience (your potential buyer). If they don’t find what they’re looking for, they’ll leave and never return – it doesn’t matter if your website idea is good or perfect. That’s why it’s so important to define your website audience and to make sure everything on your website appeals to them.
Gather Your Resources Including Photos And Content
You must find images that illustrate your products and services. The best recommendation is to always use your own photos of yourself, your own team, office building or your products. If this is not possible, use stock images from Adobe Stock (paid) or Pexels (free). These images are crucial because they break up text and make your site more enjoyable to visit. You should also gather your “fun facts” like customer testimonials, tips, and advice. These are the little extras that make your site more interactive and engaging.
Step:2 – The Website Idea Itself
Now that you’ve set up your website idea, it’s time to start filling it with useful content and layout. Every page on your website should have a specific purpose, and that purpose should always be connected to your business goals. Your goal is to get your potential customers interested in your products and services. You do this by creating helpful and relevant content that meets their needs and solves their problems. This is an ongoing process that you should always keep in mind when you’re creating new pages and editing old ones.
Few additional advices:
- Make sure to include a CTA (call to action) button on every page on your website.
- Stick with 1 font type, use different weights for example 300 for body and 900 for headings.
- Use WordPress CMS
- Keep in mind that you website should be created for mobiles
- Your content should describe your website structure, each page split it on 3 sections: head, middle, footer, like on the image below
Secure Your Domain Name
Before you even begin to build your website, you’ll want to make sure you have the right domain name. This is the name that people will type into their browser to find your site. You can’t afford to choose a domain name casually, because you’ll likely keep it for many years. If you pick the wrong one, you’ll have to pay to get it changed and that will cost you some money. There are many domain name websites where you can find a domain name that fits your business. The important thing is to be sure that it’s available before you buy it.
Get A Stable And Reliable Hosting
A hosting service allows people to view the information on your website online. Without it, people would have a hard time getting to your site because the address wouldn’t be recognized by their browser. Before you launch your website, you’ll want to make sure you have reliable hosting for your site. This is the place where your website files are stored so people can view them. There are many hosting providers (which one we recommend you can find here) so it can be a good idea to compare prices and features before you make a decision.
Hire A Web Designer To Fullfill Your Website Idea
If you’re not a designer or able to do your responsive website design all by yourself, you should hire a web designer who can help you create a site that meets your expectations. The designer is the person who will make all your website ideas come to life. You’ll want to make sure you have a clear understanding of what you want your website to look like and what functions you want it to have. You should also be realistic about your budget. Although you may want the best design in the world, you don’t want to break the bank and put your business in debt.
Step:3 – Launch & Measure
Once you’ve done all the above, you can finally turn your idea to a new website. This may feel like the most terrifying step in the whole process, because now all your hard work is put out there for everyone to see. But don’t worry, because you can keep it simple, and you should. If you’ve done everything right so far, most of your work is already done. You’ve identified your target audience, you’ve communicated with them using the right language, and you’ve created an attractive website that meets their needs. So now it’s time to see if your target audience is actually interested in what you have to offer, and how they respond. It’s time to measure the results and improve it if necessary.
Setup The Basic Analytical & Webmaster Tools
You’ll want to set up basic analytical and webmaster tools to understand your visitors and what they do on your site. This is a great way to start understanding your audience and improving your site. You’ll want to implement Google Analytics and Google Search Console. These are both free tools provided by Google to help you understand your website and how people use it.
Google Analytics is used to track your website traffic and provides insights into how people are finding and interacting with your site. It allows you to track things such as: How many people are visiting your website, what pages they are visiting, what countries they are coming from, how long they stay on your site, and what devices they are using (mobile vs. desktop). Google Search Console is used to track how your website is performing in Google search results. It allows you to see how your website is listed, what people are searching for, and how many people are clicking on your website from the search results. It also allows you to see how many people are clicking through from your website to the search results, so you can make sure you are not over-optimizing your site and don’t have duplicate content. There are many other tools that you can use to track your website traffic and performance, but these are some of the most basic and common tools used by most websites.
Monitor Your Site
Once someone has found your website idea live, the next critical step is to monitor your site to make sure it’s running smoothly and that potential customers can find it. If your site goes down or if people can’t find it, you are losing money. Use a monitoring tool like Pingdom or UptimeRobot to test your site and make sure that everything is running properly. You can also use a search monitoring tool like Ahrefs to make sure that your website is showing up on search engines. These tools allow you to enter your website URL and then track the performance of your website in terms of how many people are clicking on your website from search engines (and which search terms are bringing people to your site).
Perform General Maintenance Tasks
You should also perform some general maintenance tasks on a regular basis to keep your website healthy and running smoothly. You should update your website with new content on a consistent basis (ideally every 2 to 4 weeks depending on your industry). And you should also update any plugins or applications that are installed on your website (every 1 to 2 months). These tasks aren’t glamorous, but they are critical to keeping your site healthy and reliable.
We think that “I have a website idea, where do I start?” question can be marked as answered now. We have provided an overview of the most important steps to building your website. These include setting up the basic analytical and webmaster tools, monitoring your site to make sure it’s running smoothly, and performing general maintenance tasks to keep your site healthy and running smoothly. If you follow these steps, you will be well on your way to creating a successful business website and your website idea will become a reality.