Should You Hire A Copywriter For SEO?

Small business owners quite often asks should they hire a copywriter for SEO? How to find a good copywriter and how much it cost? Let’s find out.

One of the most daily-basis routines that SEO experts do is the process of creating content for search engines that will help customer’s website rank higher in search results. In order to achieve this, you can do on your own or you can hire a copywriter.
To ensure you get the most out of your SEO campaign, hiring a good copywriter who knows how SEO works is heavy recommended. Why? Well, because it will save you time and can deliver (if done correctly) outstanding results. Down below you will find the 3 most basic questions regarding should you hire a copywriter for SEO, answered by us.

How To Find A Good Copywriter For SEO?

If you want to hire someone to write your SEO content, you need a good copywriter for SEO. Finding the right person is important, as you don’t want to hire someone who will just churn out any old article. Instead, you want to find someone who has experience in the field and is capable of writing content that will be easily readable by Google and other search engines. The first thing to consider when looking for a good SEO copywriter is to look for one with a good portfolio (Liam is great). You can also go through their reviews, to see what other clients have had to say about them.

How Much Should You Pay For A Good SEO Copywriter?

The cost of hiring a professional SEO copywriter will vary from one person to the next. It does not matter how long you have been in the SEO business for – the amount you will have to pay for a good SEO copywriter will depend on the experience of the person you are hiring.

We recommend that, if possible, you hire two SEO copywriters. That way, you can compare the two and ensure that the one you choose has the required skills to deliver top results. Also, it’s always good to have a back-up just in case the first one you choose isn’t 100% what you are looking for. It’s important to hire a copywriter who is proficient in the latest SEO techniques. Moreover, it’s always recommended to hire a copywriter who’s located in a specific geographical location.

What To Look For While Hiring A Copywriter For SEO?

– Can he/she/they deliver? – Is their work of high quality? – Is the price they charge reasonable? We’ve discussed the importance of having a quality SEO copywriter in a very brief manner above. But to answer the question – What are the 3 things to look for in a good SEO copywriter? – we’ll need to dive a little deeper into what SEO is, and how it works.

If you want to rank for your keywords, Google uses what is known as “semantic hierarchical structure” to rank the pages on its search engine results pages (SERPs). SEO is the art of “optimizing the on-page factors like the keyword, head size, keyword weight, H1/H2/H3 tags, URL/anchor texts, and images – to create an irresistible automatic website for Google to find and rank.” How exactly is SEO done? Well, SEO begins with the writer creating an SEO friendly article that includes the keywords in the article. It then goes on to include the right head size, keyword weight, and other SEO factors.

Conclusion

In conclusion, it can be said that hiring a good SEO copywriter is something that every SEO expert should do. Not only will it help you optimize your content better, but it will also help you get to the top of Google. With the new Google algorithm updates taking place, it is more important than ever to have fresh, high quality content on your website. What is more, it is important to find a good SEO copywriter who can understand your business and target keywords accordingly. But don’t worry, we’ve got you covered. With all these facts in mind, we believe it’s safe to say that there is no better way to improve your website’s traffic than by hiring a good SEO copywriter.

3 Local SEO Tactics for Small Businesses in 2022

Learn 3 local SEO Tactics small businesses in 2022 – outrank your competitors in Google SERP and start generating more website hits.

In the new digital world, local SEO is an essential marketing strategy for small business owners. Google recently released its algorithm update and began favouring websites that are authenticated and authoritative (monitor new algorithms by clicking here). This means that it’s now easier to rank a small business if they have a physical storefront or affiliate program from which they can link directly to their website. Google is also reserving higher rankings for websites that are specifically relevant in their locality. This is called ‘niche SEO’ and it means that your business must tailor its content to the specific needs of people who search for local services or products. Let’s take a look at some of the latest local SEO tactics you should consider in order to improve your small business’s presence on the web:

Local SEO Tactic Number 3: Use VR/360 videos

VR (or 360-degree video) is one of the most innovative local SEO tactics for small businesses around. Nowadays, people are increasingly interested in virtual experiences that can’t be found in traditional media. Video is a great complement to traditional marketing channels like print ads, billboards, and TV commercials. VR lets customers explore your business inside out, giving them a better understanding of what your services are like and how they can benefit from them. VR lets your business stand out from the competition and show customers why they need to do business with you. There is a growing trend to incorporate VR or 360 in your marketing strategy to attract more customers through the use of cutting-edge technology. It has proven to be effective as it combines graphics, audio, and video to offer a completely immersive experience for the customers. In fact, VR/360 marketing is the best strategy to increase brand awareness and boost your business’s search engine rankings.

Local SEO Tactic Number 2: Use Schema Markup

Schema is the markup language that you’ll use to describe the types of information that your website contains. This includes things like the name, address, and phone number of your business. Google’s algorithm now factors in the quality of these details when determining the overall quality of your website. If your business has a physical location, it’s essential to add this information to your website. Google also now factors in the presence of your business’s address in the surrounding area. This is called ‘local SEO Tactic’ and it means that your website must be specific to the geography where people are searching for it. If you own a local business, you can add Google My Business data or other local listings to help bring more customers to your website.

Local SEO Tactic Number 1: Improve User Experience

People don’t want to visit websites that are complicated and confusing to navigate. This means that you need to make sure that there are no typos and that the navigation is simple and straight-forward. This means that the text on your pages should be readable and the images should be large enough to be seen. One of the best of local SEO Tactics for small businesses is when creating your website, you have to make sure that you follow all best practices:

  • Ensuring that your website loads quickly, that all of the pages on your website are mobile-friendly, and that your website is secure.
  • Make sure that your website is easy to understand and navigate from start to finish.
  • You also have to ensure that all pages on your website are mobile-friendly thanks to the responsive web design.
  • You have to remember that all of these factors affect how easy it is to navigate your website and what people are able to find on it. This is how you can improve your browsing experience.
  • And many other, good site elements – most outlined here.

Conclusion

There are many tactics that you can use to improve your local SEO. The world is moving towards online platforms, and if you want to stay relevant, you have to be present where people are searching for information. Search Engine Marketing is an important aspect of digital marketing that helps you rank higher in specific areas, like your city or neighbourhood. Aggressively implementing these strategies will help you stand out from your competition and attract more customers to your business.

The Truth About Social Signals and Google Rankings

When it comes to search engine rankings, the widespread belief is that social signals play a measurable role in determining where a site appears on Google’s SERPs.
Social signals are the digital equivalent of word-of-mouth marketing. They’re indicators of how much trust and influence a brand or website has among users in online communities like Facebook, Twitter, and LinkedIn.
In this blog post, we will unpack everything you need to know about social media signals and their impact on Google rankings.

Let’s get started!

What are social signals?

Social signals are links, likes, shares, and comments that are submitted by users to social media posts about your brand. When Google sees these digital actions on social media, they assume that your audience trusts you, that they enjoy your content, and that they find your website to be an authoritative source of information. In other words, social signals are digital pieces of evidence that indicate how much influence and brand power your online presence has on users. They’re a way for Google to measure the quality and reputation of your website. Essentially, social signals are the digital equivalents of word-of-mouth marketing.

Why Google looks at social signals when ranking websites

The idea is that if a lot of people are interacting with your content on social media, then you must be producing something worth reading. And if Google can measure those interactions, it can also use those indicators to calculate your website’s authority.

For example, let’s say you publish an article on your blog that gets 10,000 social media likes, shares, and comments. Google will see all those interactions on Facebook and conclude that people really like your content. Then, it will then use those signals to determine your website’s authority. In turn, social signals will tell Google what’s going on and Google will reward your website with a higher search ranking because it has determined that your content is worthy of higher placement.

How Google uses social signals to rank websites

The most common signs used in SEO are links from high-authority websites and comments from influencers. However, there’s no exact science as to how much of a role these signals have in SEO. Instead, SEO experts have determined a correlation between signals and page ranking.

A few years ago, Google’s Gary Illyes admitted that social media signals are not a direct ranking factor.

https://youtu.be/udqtSM-6QbQ
The video of Gary Illye from Google Search Central, source: YouTube.com

However, he also revealed that social media has a “nice impact” on SEO. Since there’s no exact formula as to how much of an impact social media has on SEO, every website is different.

Generally speaking, the more social media signals your website has, the better for overall ranking.

3 Best Practices to Drive Real Social Signals

With all this in mind, here are a few best practices to drive real social signals for your site.

  • Create quality content – The foundation of every successful SEO Services is creating high-quality, relevant content. When you publish content that’s well-written and full of great advice, readers will share it with their networks. If they really like what they see, they’ll even link to it on their websites.
  • Have a clear brand persona – You want to create a consistent and recognizable brand across all your online channels. So create a clear brand persona that resonates with your readers.
  • Make social media part of your marketing strategy – Don’t think of social media as a place to just post your articles or blog posts. Instead, think of social media as a platform to engage with your readers.

Conclusion

In summary, social signals are important in SEO because they’re a way for Google to measure the trustworthiness of your website. That being said signals aren’t the only metric Google takes into account when ranking websites. There are many other things you can do to improve your SEO. However, if you want to rank higher on Google, then you need to create engaging, high-quality content that readers will love.

What Is SEO and How Does It Work? (Explained In 3 Minutes!)

What is SEO?
SEO is an acronym from search engine optimisation. Basically SEO contains techniques for improving your website visibility across search engines which mainly target Google since it’s most popular and has the biggest organic traffic in the world. In the video down below you will learn more about SEO.

Supreme Style is a Crumlin based professional hair salon studio for ladies and gents managed by Wayne Ashmore. Website has booking system which is very handy for clients to choose the service, book the appointment and add the date automatically to calendar with notification. It's convenient for the owner as well due to analytical tools and instant notification about the new booking.

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Sauna Experts is an eCommerce shop selling sauna accessories and home or commercial customised saunas. The shop has loads of features for instance - the estimator can help customers choosing timber per meter square. Nearly 75% of the products on the site have customised attributes, allowing customers to precisely choose the product variation and immediately see the price. Website is ranking very well in Google search results (SEO). The website has safe payment providers and account panel for customer.

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First Name is a baby name consulting agency based in Dublin helping parents make the right decision when naming their newborns. Website has a nice feature - a name generator which works extremely well for their target audience.

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Star Kitchen is a furniture maker company based in Drogheda, Ireland. They specialise in creating bespoke kitchen and bedroom designs. This website ranks incredibly well in Google especially in Drogheda brining the RoI of this company to above average. A beautiful portfolio gallery feature gives a great spectrum of their skills.

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Agness Barber Shop is a professional male and kids barber located in Clane, Co. Kildare. This website ranks TOP 1 in local search, in Clane and Kildare area brining more clients and profits. The website has an online booking feature allowing customers to choose the service, book the appointment along with date and time. Analytics tool are also included for the owner to improve productivity and awareness about income / loss in specific month.

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Vizza Pedro is a Kinsale-based (Co. Cork) fast-food restaurant offering a wide variety of tasty burgers, pizza, and pasta. The website has a smart feature allowing visitors to order the food and self-checkout while the order is being printed out at the same time for the chefs improving organisation and food delivery.

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Pro Craft Roofing is a Dublin-based roofing builder specialising in repairing commercial and domestic roofs. This is a high-competitive business website with video background improving trust and showing expertise.

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Ace Carpet Cleaners is a Dublin-based carpet cleaning company owned by Brian O'Shea. This project has a pretty nice feature in Gallery where customer can compare the before and after Brian's work in real time.

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English Consulting Engineers is a London-based professionals providing a wide range of civil/structural design and structure services to customers. A very eye-catching slider with plenty of informations makes this website unique and high-performing.

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Olivia Naughton is a qualified therapist and counsellor based in Dublin. The website has WhatsApp plugin allowing customers connect to Olivia and ask about the appointment. Google map is installed as well.

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Walk Dublin was established in 2017 by Ruth Kelly to give bespoke walking tours of Dublin where you can learn about the history, culture and architecture of the city. The website has a unique design, Ireland's historic illustrations and booking system allowing visitors book a custom bespoke tour with Ruth.

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Virtual Bingo is a charity project owned by John Hughes and Mark O’Toole who are the hosts and owners of this great idea. Virtual Bingo was born out of the Covid19 Pandemic and the main goal is to raise money while playing bingo for other charities every Tuesday on Facebook Live. Visitors can book the ticket on the website and there is a special counter giving an idea how much time left for the next show.

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Yelverton French Polishing is a single business owned by Martin Yelverton – a professional French polisher based in Dublin who restores wooden furniture and stairs transforming them to their original pristine condition. That was my first real project. The website main feature is a gallery portfolio where visitor can browse the recent Martin's work.

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