What tips for dropshipping business can I give your in order to boost your sales in 2021 and beyond? Let’s find out. Shopify friendly.
For entrepreneurs who are not ready to take significant risks or don’t have enough resources, but love marketing and selling stuff, dropshipping is the perfect strategy for you. It is a form of e-commerce in which you don’t need a store or warehouse before selling. All you need is a website. You post goods on your website, people order them, you forward the order to your supplier, and the supplier delivers directly to the buyers, and you get your pay, no biggie, right?
So, while drop-shipping for some may be a source of capital, the starting point is the business plan. For others, this is the only way they can do what they love; marketing, with no risks attached. Either way, every one into dropshipping want some improvement in their business, one way or the other.
Many people ventured into the dropshipping business model of marketing, thinking that it should be easy and all since it’s no risk. You don’t have to take inventories, you don’t need to do shipping, and you can set the products at your prices. Well, the time has proved them wrong. This form of e-commerce can be very frustrating when you keep posting products, and it seems like nobody wants to buy what you’re selling.
If you’re already feeling this way and thinking of calling it quits, hold on – many people have become a success at this, and you can be too.
Fun fact: Amazon has been using the dropshipping strategy since 2011, and it’s working for them. Asides from Amazon, if you think you can’t compete with them, there are a host of many others who is earning more than six figures per year. If this is what you’re aiming for, then this is a time for you to start improving your dropshipping business.
How can I improve effectively my dropshipping business?
If you’re reading this article, I’m sure it’s because you want more profit from the dropshipping business, to improve and make sales. Everyone seems to be into e-commerce these days, and the competition is fierce. Also, many drop shippers are selling the same stuff. You’re probably looking for ways to oust the competition and earn six figures or more. Do you have the intention to gain customers? Keep those customers you already have? Or do you intend to push existing traffic into conversion?.
These 8 tips for dropshipping business that will help you become successful :
#1 – Build trust by adding customers review and testimonials to your website
Studies have shown that 87% of customers check customer reviews before buying a product online. Adding customers reviews and testimonials will attract more customers to your website.
We’re all humans, and we want something that is tested and trusted. Many people don’t like taking risks, so you won’t see some people ordering from sites that no one else has. These reviews show that you deliver, your site doesn’t lie, they get what is in the pictures exactly, and they’re not going to be scammed out of their hard-earned money. Adding previous customers reviews will help build trust. Wary people will be encouraged to buy after checking out the reviews you’ve posted, and that way, you get new customers.
#2- Identify your niche and high-demand products
Do not start your dropshipping business by selling any and every product. The most extensive e-commerce business, Amazon, began by selling books and look at them now.
Your niche must be something that interests you, and also products whose demand is more than supply. As mentioned earlier, dropshipping is a very competitive market, and many people are selling the same goods. So, before you choose your niche, conduct thorough market research, ensure that what you’re adding to your catalog is a lot in demand with limited suppliers.
That way, people looking for that particular product with limited sources will have to buy from your website.
#3- Understand and Master the art of marketing
If you don’t know how to market, finding customers is going to prove difficult. Invest in marketing strategies, SEO, social media marketing, or email marketing. One or two is going to work for you. Learn about ads, how to grow traffic, and convert your site visitors to customers.
Social media is crucial now, so social media marketing is necessary. TikTok, Facebook, YouTube, even Instagram are what people are into now. Running ads on these platforms is going to be a significant boost to your business. Video content is a big deal now. Customers remember it more than text content, so you shouldn’t disregard YouTube either.
You can also target ads to people on your email lists. They’re people you’re familiar with, probably previous customers or subscribers. It’s easier to sell to them than new people. Also, you can use an email popup on your website so that before visitors on your website leave, they can subscribe to your email and will automatically be on your email list. That way, you can target your ads to them also.
SEO, product descriptions, and blogs article offer long-term benefits. Some people don’t like them because they’re slow-acting, but they drive traffic to your website, and not just anybody, but people interested in your products. This marketing strategy (along with these 8 tips for dropshipping business) has proven successful, and you should try it too. Patience is the key to marketing.
#4- Add extra incentives
One of the old tips for dropshipping business that still work – people enjoy using coupons and buying goods at discounts. Extra incentives like discounts on single items, bundle offers, or shipping discounts. Even free shipping when the customer orders a certain amount of items.
Create a compelling promotional offer, promotional offers like these shouldn’t be done at all times but on special occasions, like Christmas or Thanksgiving, and they boost your sales in ways you don’t expect.
#5 – Expand your store by adding more products consistently
You have competition, so having only a few products in your online store is not enough. It’s like going to a physical store, and it’s not full. You’ll start to doubt if they’ll have what you’re looking for. The same goes for an online store. Consistently adding products will induce more user interface for your store.
Asides from that, adding new products consistently, like daily shows that you have an online presence and you’re up to date on new products, will attract customers.
#6 – Offer exceptional customer service
To stand out from your competition, you have to offer excellent customer service. Your conversation shouldn’t be monosyllabic; Customer orders, and you are confirming the order. Have good relations with them. You can even joke around with them once in a while. Thanking them or sending thank you card is also an excellent idea. It shows you appreciate them buying from you, and you don’t take it for granted. Run giveaways frequently for your customers to show that you value and respect them too.
People always remember how others treat them.Resolve their queries, and you can also add a FAQ page to your site, where there are answered questions about products, deliveries, payment mode, and other frequently asked questions. Doing this will make things easier for both you and your customers.
#7 – Tips for dropshipping business; provide an accurate product description
Your product description should be accurate and descriptive enough. It would help if you weren’t vague about the product features. Give out the necessary information about the product so customers can know what they want to buy exactly.
Also, let your product description be accurate. Ordering for one thing and getting something that looks like it but not exactly what you ordered is annoying, and you won’t want the same to happen to you too. So when writing the description, ensure your customers will be getting what they saw and read when the product is shipped to them.
Remember: your product description should be schema friendly. This can be achieved when a good ecommerce web design is done. Consider, hiring a specialist so you can get a professional website that will fit to your dropshipping business model.
#8 – Use retargeting tactics
With this, you can convert your site visitors to buyers. These tips for dropshipping business along with retargeting tactics can sometimes double your income. Not everyone who visits your site for the first time buys something before leaving the site, which can be somewhat disappointing. This strategy helps regain potential otherwise lost customers. Retargeting targets ads at people who previously visited your site without taking any action. You target them with relevant ads, probably pictures of goods they checked out or similar to their interests.
Consistently viewing those ads will encourage them to check out your site again and, this time around, actually buy something. So your potential customer is converted to a customer.
Marketing is essential for every business and not just dropshipping, which is why I have written down these tested and trusted marketing strategies that’ll help take your dropshipping business to that next level you’re envisioning for it.
Dropshipping is becoming more and more competitive. No matter the niche, you’ll have competitors, but with these strategies, you can overthrow your competitors and make those figures you’ve always been looking forward to earning.